NSW Government
Regional campaigns
Challenge
The Department of Regional NSW works with people across government, business and communities to champion regional causes. Their ‘Our Vision’ campaign, outlining immediate priorities and longer-term strategies for the state, set an ambitious target of a scripted message delivered by regular people on location from the Pacific Coast to the Outback. Another campaign was to be a ‘fly-on-the-wall’ mini documentary series of films following key staff across the state for a LinkedIn recruitment drive.
Approach
Locations representing the entire state were identified and a 5,000km route was charted across two weeks. Our two-person crew navigated historic floods, cancelled flights and last-minute schedule changes to complete the project on time for the official launch day. Similarly, our two-person crew followed each staff for the recruitment campaign for a ‘day-in-the-life’ documentary style production with each narrative edited in-house.
Services
Creative
Strategy
Drone
Filming
Editing
Captions
Deliverables
1x 2 minute showcase edit + 2x 1 minute cut downs for social media + short films for recruitment via LinkedIn
